COMPANY OVERVIEW
Understanding What Matters Before Everyone Else Does
Dog and King LLC helps artists, brands, media properties, and intellectual property owners identify opportunities, clarify positioning, strengthen audience relationships, and build long-term value through strategy, storytelling, and cultural insight.
FOUNDER
NEIL CABANA
Senior Music + Entertainment Strategist | Founder, Dog and King LLC + Dog + King Records | Music IP, Licensing + Artist Ecosystem Development
For more than two decades, Neil has developed marketing strategy, brand positioning, creative campaigns, music, media, licensing, and entertainment initiatives for artists, selected brands, and cultural projects.
His work centers on understanding how ideas connect with audiences, markets, timing, and culture, then shaping them into stronger creative and commercial opportunities.
COMPANY HISTORY
Built Through Strategy, Music, Media, and Culture Since 2004
Dog and King LLC began with Dog and King Publishing in 2004 and has grown into an entertainment, media, and intellectual property company spanning marketing strategy, brand positioning, music licensing, original media, artist development, and creative partnerships.
Over time, the company’s work has expanded through selected brand initiatives, television placements, documentary and feature film projects, scripted audio, music supervision, strategic advisory, and the launch of Dog + King Records.
ECOSYSTEM
Connecting Strategy, Storytelling, and Intellectual Property
Dog and King LLC brings together creative market strategy, brand positioning, entertainment development, music supervision, licensing, original media, artist development, and intellectual property under one roof. Rather than treating these disciplines as separate functions, we view them as interconnected parts of a larger ecosystem where audience, story, ownership, and opportunity influence one another.
Whether advising a brand, supporting an artist, shaping a soundtrack, developing a media property, building a licensing catalog, or launching a new venture through Dog + King Records, the goal remains the same: create meaningful connections that generate long-term cultural and commercial value.
OUR FOCUS
Creative Market Strategy
Brand Positioning
Entertainment Development
Music Supervision
Music + Licensing
Film + Media
Artist Development
Intellectual Property
Dog + King Records
Core Philosophy
Strategy Only Matters When It Connects to Culture
Creative work does not succeed in isolation. It needs a clear position, a meaningful story, the right audience, and a structure that allows value to grow over time.
Dog and King LLC approaches entertainment, brands, music, media, and intellectual property as connected systems. The goal is to help ideas move with purpose, reach the people they are meant for, and build lasting cultural and commercial value.
CAREER HIGHLIGHTS
Here are some of the brands we've worked with:
